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DRIVE VOLUME

As a category manager, there is so much pressure to maintain margin.  We agree margin is important, but focus on it’s counter-part: volume. When your program is priced to drive volume, penny profit trumps margin. Drive volume by offering a popular brand. Then set a price that entices, excites, and compels your customers to want a slushie. Run promotions, social media contests,  feature flavors,  and make sure your program is merchandised well. Is pricing clearly displayed? Flavors clearly labeled? These small steps go a long way in driving volume growth. 

 

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DELIVER VALUE 

First, select a program that guarantees fun, high-quality flavors. If your slushie program tastes mediocre, sales will follow suit.  Next, evaulate whether or not the brand commands a premium. Is it a brand easily recognized that will drive traffic? If so,  it warrants a premium price- ie. $1.49 per 20oz instead of $1.29. Lastly, consider adding your slush program to your loyalty program. When Starbucks introduced their “My Rewards” program in 2013, they saw a 26% rise in profit and an 11% total revenue lift! Deliver value! 
 

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EVALUATE CONSISTENTLY

Most likely, you’re pulling enough reports. The ability to evaluate every product in your offering becomes overwhelming. We recommend partnering with a supplier who effectively and consistently evaluates your program. Select a partner knowledgable enough to tell you the retails are too high, when it’s time for a featured flavor,  and/or a new promotion. Ultimately, find a supplier able to do the legwork for you. 

 


 

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Sunny Sky Products is a premier beverage manufacturer. It’s a place where bold, fun beverage products meet quality and innovation.

Contact us today. 877-235-6466

 

Sunny Sky's Frozen brands include: 

 

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Click here to see Sunny Sky's complete portfolio of frozen beverages

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